Journal
| Title | Analytical Study of Focus on Green Marketing and Environmental Care by MNCs in India | |
| Author's Name | Navneet Gera | |
| ISSN | 0974-7281 | |
| Page(s) | 97-105 | |
| Volume No. | 4 | |
| Issue Month | January 2012 | |
| Keywords | Best Practices in Green Marketing, Environment policy, Green Products, Green Strategies, Recycling, Sustainable growth, | |
| Abstract | Green marketing is the need of the environment due to limited resources and the growing population of the economy. This research paper discusses the best practices adopted by corporate in green marketing and the care taken by the companies towards the environment. There are multiple challenges addressed by way of environment in this paper and the problems faced by the society in general due to environmental hazards. MNCs are contributing in multiple ways through their structured growth and green marketing strategies. Many organizations want to turn green and increasing number of consumers wants to associate itself with environment-friendly products. Governmental policies and regulations related to environmental marketing have been critically studied and addressed in this paper. |
<< Go Back to the List
