Journal
| Title | Customers’ Behaviour Towards Baby Food Products An Empirical Analysis | |
| Author's Name | D. Muthamizh Vendan Murugavel | |
| ISSN | 0974-7281 | |
| Page(s) | 42-50 | |
| Volume No. | 5 | |
| Issue Month | January 2013 | |
| Keywords | Good health is the most important thing in the life of every child | |
| Abstract | Good health is the most important thing in the life of every child. To be healthy, energetic food containing calcium, protein and vitamins should be taken. In the changing scenario, the “baby’s health” is the top priority for the parents. Every father and mother wants to make his and her baby strong and healthy. For this, parents always try to give their baby nutritious food. As Indians are preferring for nuclear family structure, the grandmother’s care has reduced considerably. Also due to lack of time, they cannot always give their baby home prepared food. Parents are in search of readymade food for the baby which is available without much annoyance. Hence, they purchase different types of baby food which are available in the market to fulfill these requirements of baby food. Leading companies have introduced 12 to 15 varieties of baby food. These foods help to give good health not only in tender age, but also help them to grow physically and mentally at later stage. |
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