Journal
| Title | Marketing and its Role in Competitive Menopause Market: A Review | |
| Author's Name | Inam Danish Khan and Suboohi Haleem | |
| ISSN | 0974-7281 | |
| Page(s) | 75-79 | |
| Volume No. | 6 | |
| Issue Month | July 2014 | |
| Keywords | Competition, Estrogen, Marketing, Menopause, Premarin, Therapy. | |
| Abstract | Marketing plays a key role in enhancing business performance. Even an unimpeded condition like Menopause has not been able to be free from marketing influence. Menopause is defined as the time when there has been no menstrual period for 12 consecutive months and no other biological or physiological cause can be identified. It is the end of fertility, the end of the childbearing years. Menopause is the most striking event occurring in the middle age of women. The number of menopausal women is about 43 million. Projected figures for 2026 have estimated the population in India to 1.4 billion, people over 60 years numbering 173 million, and the menopausal population to be 103 million. Menopause indicates that ovaries are no more functional & hence results in low Estrogen levels in the women’s body. Pharma Companies are, hence, utilising this gap of “low Estrogen levels” to market various Estrogen Brands. The total Estrogen market stands at 38 Cr and there is a growth spurt with introduction of newer brands in the last 2 years. The social shift from viewing Menopause as a natural period of adjustment to as a deficient condition can be attributed to Estrogen or Menopause Marketing |
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